Clear Thinking.
Thoughtful Design.
Better Products.
Senior product designer and pragmatic problem solver who makes complex products easier to understand and use. Experience spans product strategy, UX/UI design, design systems accessibility, and responsive web and mobile experiences.
Skilled at turning ambiguous requirements into clear workflows, prototypes, interfaces, and reusable patterns while partnering closely with product and engineering teams.
Fondly associated with:
Experience
Dec 2025 – Present
Generative AI Content Designer
Tundra Technical Solutions | on assignment at Meta | Contract | Remote
- Evaluate and audit generative AI outputs for accuracy, consistency, accessibility, terminology, and alignment with product content standards.
- Maintain a 90%+ agreement rate while interpreting nuanced guidelines and applying objective editorial judgment.
- dentify and document guideline gaps, recurring content issues, and ambiguous standards to improve review accuracy and labeling consistency.
- Review interface and AI-generated content for clarity, formatting, accessibility, and localization readiness.
- Designed internal tools that streamline editorial labeling workflows and support more efficient review processes.
Sep 2023 – May 2025
UX Design Consultant
The iFish Group | Full-Time | Remote
- Helped shape UX direction for complex digital products by balancing user needs, business goals, and technical requirements.
- Translated complex requirements into user flows, storyboards, prototypes, and documentation that gave product and engineering teams a clearer path forward.
- Built interactive prototypes to explore concepts, gather stakeholder feedback, and support product decisions before development.
- Partnered with product managers, engineers, and stakeholders across multiple time zones to clarify requirements and keep projects moving.
- Advocated for accessible design and helped teams adopt WCAG-aligned practices throughout the product-development process.
Jul 2017 – Sep 2023
UX/UI Designer II
Yardi Systems | Full-Time | Hybrid
- Helped transition Yardi's residential product suite from legacy interfaces to Espresso, a shared design system supporting web and mobile products.
- Created reusable components, interface patterns, design standards, and documentation that improved consistency across products and gave teams a stronger foundation for design and development.
- Designed and tested responsive workflows, interface content, notifications, validation, and error states with a focus on clarity, accessibility, and reducing user confusion.
- Designed a responsive identity verification experience that guided users through a complex process while working within regulatory and technical constraints.
- Led accessibility improvements and documentation efforts that contributed to Yardi completing its VPAT.
- Created style guides, terminology standards, and content guidance supporting QA and more consistent implementation across teams.
- Collaborated closely with designers, product partners, engineers, and QA from early requirements through implementation and refinement.
Aug 2012 – Nov 2016 (4 years)
UI/UX Designer I
at TrueCar Inc | Full-Time | On-Site
- Designed and improved digital products that made the car-buying experience easier to understand and navigate for consumers and dealership partners.
- Participated in user testing to uncover friction points and translate findings into improvements to key workflows and interactions.
- Turned complex automotive pricing and vehicle data into clear dashboards and visual experiences that helped users make more informed decisions.
- Created and maintained style guides and interface standards to improve consistency across TrueCar's digital products.
- Partnered with product, engineering, and other teams to turn user feedback and behavioral insights into practical product improvements.
Skills
UX Strategy
Interaction Design
Prototyping (Figma)
Accessibility
User Research
Project Management
Education
NVQ Level 6, Multimedia Design & Visual Communication
(Comparable to a U.S. bachelor's degree)
South & City College Birmingham, United Kingdom
Foundations of User Experience (UX) Design
A-Levels in Art and Information Technology
Greenwood Academy, Birmingham, UK
